Affirm Card Facebook Ads

A paid media test to drive users to onboard for the Affirm Card through Facebook and Instagram ads.

Resulted in 568 app installs, 1.6M impressions and 230 Affirm Card Sign Ups while coming in under budget, exploring new marketing avenues and expanding internal team capabilities.

  • Design storyboards with appropriate product UI and lay out animation types for cross functional and legal approval.

  • Present storyboards to cross functional teams to ensure proper product representation and strategy to align to business goals.

  • Animate video in Adobe After Effects and go through several rounds of feedback with cross functional teams before final delivery and launch.

facebookad-mockup.png
facebookads-static.png

Affirm Card Tutorial

A YouTube tutorial designed to teach Affirm Card users transactional best practices.

Generated over 32K views, YouTube following increased by 582 and email comms delivered an increase of 0.93% CTR compared to the baseline.

Storyboards

Email Comms

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Affirm Card [Email]
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PayBright Campaigns & Social