The LILIUM cosmetic line package design will stand out on the cosmetic product shelf for several reasons. The target audience for this package design is women ages 30-50, in the upper class income range. These are women who appreciate high quality products that reflect and fit into their high quality lifestyle. The personality traits of this cosmetic packaging are fresh, clean and calm. These traits are echoed through the intricate yet clean use of the hexagon pattern to show the main ingredient of the product and the strong clean angular typeface of the brand juxtaposed with minimal usage of a serif font. This package design gives a feeling of elegance and luxury which are big values for wealthy women ages 30-50. The use of only 2 warm colours allows the product to be emphasized rather than overwhelmed by its package, meanwhile highlighting its ingredients and value.

Brand Design • Package Design